BRAND STORY
Aghne - Beauty with a Purpose
In the heart of Athens, where ancient wisdom meets modern innovation, aghne was born. Founded by Victoria, a seasoned professional with 25 years of expertise in the cosmetics industry, aghne is not just a brand - it's a journey, a commitment, and a celebration of beauty that transcends the surface.
“Everything started when one day, I found myself staring at my reflection and realizing that my skin felt extremely dehydrated - almost as if it was desperately craving deep, inner hydration. My complexion was rough, dehydrated, and lacking the radiant glow I longed for. I realized that despite diligently caring for my skin with topical products, I still needed to add a dietary supplement to my daily routine to truly address my skin concerns from within and improve my skin’s health and appearance over time”.
Frustrated, I turned to my dermatologist, who unfortunately admitted that she couldn’t confidently recommend any natural, effective food supplements, suggesting only vitamin E as a stopgap solution. That moment sparked a realization: there was a gap in the market for natural, scientifically backed supplements that truly support skin health from within”.
Inspired by that personal experience and driven by necessity rather than market trends, Victoria decided to create Aghne - a loyal go-to solution for beauty from within that also faces the challenges of a hectic lifestyle and supports overall wellbeing.
Aghne was born from this desire to combine natural ingredients with cutting-edge science, ensuring that everyone can trust their skincare and wellness to products that deliver real, deep and transformative results from within. Healthier, and more vibrant life through a holistic approach to beauty”. “When I dreamt of Aghne, I wanted it to be a tool that helps people to achieve their own dreams”. Beauty with purpose - sustainable, transparent, and committed to well-being beyond the surface.
THE FOUNDER
Who is Victoria
Victoria, the driving force behind aghne Nutricosmetics, brings a wealth of experience and expertise to the beauty and wellness landscape. With an illustrious career spanning 25 years in the cosmetic industry, Victoria has not only witnessed the evolution of beauty standards but has actively shaped and defined them. Her early years were shaped by her work with dermocosmetic and iconic skincare brands, driven by nature’s most powerful ingredients, which inspired her visionary approach to holistic and clean beauty.
Over the course of her career, Victoria has held pivotal roles in Marketing and Product Development paths , contributing to the success of renowned beauty brands in the Greek market. Her strategic acumen, combined with a passion for innovation, has garnered acclaim in both marketing and sales territories.
"I've always believed that beauty should be an engaging, enlightening, and sustainable experience—one that truly transforms lives. With aghne, I've created a brand empowering you to live a happier, healthier, and more vibrant life".
BRAND PHILOSOPHY
At aghne, we believe that true beauty is a holistic journey that starts from within.
Our philosophy is rooted in the idea that your inner wellness, nourished by nature and enhanced by science, reflects outwardly as vibrant, youthful beauty. We are inspired by the rich traditions of the Mediterranean - where natural abundance and mindful living create a foundation for lasting health - and we harness this wisdom in every product we create.
Brand Mantra
Beauty is not just what you see - it’s the energy you radiate. Nourish your skin, mind, and soul, and let your glow tell your story.
NUTRICOSMETICS: BEAUTY THAT STARTS FROM WITHIN
Is beauty only skin deep?
The answer is no! Emerging scientific research and innovation indicate that the secret to achieving a radiant appearance is not just superficial; it indeed lies within.
The mantra of “If you feel well, you’ll look well” is really at the heart of the nutricosmetics industry. But also, given the irrefutable truth that “we are what we eat,” it follows that the record of which nutrients we do – or don’t – ingest will ultimately wind up written all over our faces.
What are nutricosmetics?
The word “nutricosmetics” originates from the contraction of the terms “nutrition” and “cosmetics,” and it’s a term first coined by Swedish biochemist Ake Dahlgren in the 1980s. Nutricosmetics are ingestible products that combine the power of cosmetics and nutrition; they are also referred to as “beauty supplements.” Unlike traditional cosmetic products that work externally, nutricosmetics work from within the body to combat the effects of aging and other external factors and promote better skin, hair, nails, and overall wellness.
Mission
Our mission is to empower you to embrace beauty that is not just visible, but deeply felt and regain a healthier, balanced, confident you.
Values
At Aghne, our values are the foundation of everything we do. They guide our mission (ambition) to blend cutting-edge science with the timeless wisdom of the Mediterranean, ensuring that every product we create nurtures both beauty and well-being. Here’s what we stand for:
HOLISTIC WELLNESS
We believe true beauty comes from within. Our approach addresses the whole body -nourishing your skin, hair, and overall health through science-backed, natural ingredients that work in harmony with your body’s rhythms.
SCIENTIFIC RIGOR
At aghne, we believe that beauty should be backed by evidence. Every formulation is meticulously developed using clinically validated, science-backed ingredients. We collaborate with leading experts and research institutions to ensure our products meet the highest standards of safety and efficacy - so you can trust that your skin is receiving nothing but the best.
PROVENANCE
We celebrate our Greek heritage and the richness of Mediterranean nature, incorporating them into our products to promote enduring beauty.
SUSTAINABILITY
Our commitment to the planet is unwavering. We prioritize eco-friendly sourcing, ethical practices, and sustainable packaging so that every Aghne product supports a healthier planet and a better future for all.
TRANSPARENCY
Honesty is at the heart of our brand. We’re dedicated to sharing clear, detailed information about our ingredients, sourcing, and manufacturing processes - so you can make informed choices about your beauty and wellness.
SELF-CARE LEGITIMIZATION
Self-care is not a luxury - it's a vital part of your overall well-being. At aghne, we empower you to prioritize your health and beauty through holistic practices. Our products are designed to validate and support your self-care rituals, reminding you that investing in yourself is the most important commitment you can make.
MINIMALISM
True beauty is achieved through simplicity. Our approach is rooted in minimalism - using only the purest, most effective natural ingredients without unnecessary additives. This streamlined philosophy ensures our products deliver clear, powerful results, enhancing your natural radiance with elegance and ease.